ALMA - Cowboy | Song Review

Alma is a Finnish singer and songwriter. Beginning her career in 2013, she placed fifth in the seventh season of the Finnish version of Idol. Her breakthrough came in 2015 when she was featured on the single 'Muuta ku mä' by Sini Sabotage, and was subsequently signed to Universal Music Group.

She has released singles such as 'Karma' and 'Dye My Hair', both of which became top ten hits in Finland. Her 2017 single 'Chasing Highs' repeated this success and also reached the top twenty in Germany and the United Kingdom. Her debut Mixtape 'Heavy Rules Mixtape' was released in 2018 and reached the top ten in Finland.

She has recently released her newest single 'Cowboy'. I have to say, it is different to songs I usually listen too as it sounds more grungy but I really like it. Alma has a sort of 'edge' to her. I have to admit, I love her hair too.

The song is about her move from Finland to LA. It seems like Alma struggled with the move - which I am sure I would too, especially when moving to a busy city like LA. She explained "When I first left my home town to write in LA I felt scared and small - like the world was way too big and for me. It took me a long time to work out who I was and what I wanted to say. I was afraid to give away anything personal at first (we Finnish people are naturally very reserved) so it took a long time for me to understand my true identity and start getting it into my songs. So it helped to create an alter ego - to be a Cowboy."

I really like this song. She used to create electro-pop songs and you can definitely hear a bit of that in this song as well as her voice - she has a very distinct voice. You can hear through her voice that this song is very personal to her. I also really liked her Mixtape and I think Alma is an artist we need to keep a close eye on because she has a chance of becoming a very big artist worldwide.

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