Arthur Unveils Debut EP ‘CHEER’: A Bold Musical Experiment

Having grown up in Windhoek, Namibia, Arthur has always lived for the energy of life’s hustle and bustle. Rhythm, for them, is more than a beat; it is the essence of expression, bringing their Africanness vividly to the fore. While Arthur doesn’t possess an “African accent” nor hail from a village (though they admit some villages are charming), their experiences, sampling street food and embracing the playful “nxa,” have shaped a unique artistic perspective. Rock, pop, EDM: all serve as muses, inspiring a fearless dedication to storytelling through music.

Enter ‘CHEER’, Arthur’s debut EP and what they describe as their musical baby born from experimentation. Every track represents hours of learning, producing, writing, and discovering a sound that could embody their vision. For Arthur, the EP is more than music; it is a movement. “CHEER” invites listeners to immerse themselves in the story, to pay attention, to feel, and ultimately, to cheer along. It is an invitation to witness the genesis of an artist determined to break boundaries, beginning with a desire to Break The Soundboard and evolving into a pledge that they will continue until everyone CHEERs.

Arthur’s rising trajectory is not limited to music alone. Recently, they were recognised at the Fraser Valley Music Awards, taking home the award for Excellence By A Youth Artist. Adding to their creative repertoire, Arthur has published their first fantasy novel, Beyond The Fence, further cementing a commitment to storytelling across mediums. They credit CIVL Radio, where they volunteer and host the show STYLE-IN-MUSIC, for providing invaluable opportunities to grow as both an artist and communicator.

‘CHEER’ represents Arthur at the very beginning, an exploration of sound, look, and vibe. It is experimental, bold, and unapologetically original. And as Arthur continues to adapt to legends and stories everywhere, as Atlas would, they are determined to share their journey with a world ready to listen, engage, and, most importantly, cheer.