OURBIRTHDAY Make Their Official Debut with ‘SQUEEZY’

OURBIRTHDAY officially step into the spotlight with ‘SQUEEZY’, a bold debut that introduces the seven-member girl group’s distinctive musical identity, playful confidence and energetic performance style.

Formed by INNIT Entertainment, a label under JYP Entertainment, OURBIRTHDAY consists of leader CHO HYEJIN, KUK CHOROK, SHIN HYEWON, U, BABY, ACHIRAYA and KILALA. Following their pre-debut activities, the group now begin their official journey with a clear ambition to bring something fresh and unpredictable to K-pop.

At the centre of their debut is ‘WHIP-HOP’, OURBIRTHDAY’s signature genre. It combines a free-spirited attitude with playful, witty kitsch and a powerful performance style, giving the group a distinctive identity from the very beginning.

The name OURBIRTHDAY represents the members’ desire to approach each day with the same freedom and exhilaration associated with a birthday. Rather than referring only to one special occasion each year, it reflects a moment when anyone can feel their happiest, express their true self and find excitement within everyday life.

‘SQUEEZY’ brings that idea to life by highlighting the seven members’ different personalities and individual energy. Their contrasting qualities come together to create something colourful and unified, capturing the unexpected fun at the heart of the group’s identity.

The members also strengthen the track through their performance. Rule-breaking gestures and free-spirited choreography are balanced by precise synchronisation, creating an exhilarating visual impact. Their confident attitude and powerful delivery further establish the character of this new era.

As JYP Entertainment’s first new girl group since NMIXX, OURBIRTHDAY arrive with considerable attention surrounding their debut. However, ‘SQUEEZY’ allows the members to begin defining their own place within the global K-pop scene through their signature sound, distinctive personalities and energetic approach.

With ‘SQUEEZY’, OURBIRTHDAY transform their official debut into a celebration, inviting listeners into a world where ordinary moments can feel special, and everyone is encouraged to be completely themselves.