St Oshun's 'I Do': A Testament to Resilience, Creativity, and Unwavering Ambition

In the vibrant world of pop music, where high-frequency connectivity and infectious beats reign supreme, one duo is making waves with their unique sound that blends the soulful essence of Beyoncé with the atmospheric vibes of The Weeknd. Enter St Oshun, the dynamic pop artist duo comprising Porsche Carmon and C-Dub, whose journey from the comfort of their home to the pulsating heart of Hollywood is nothing short of extraordinary.

A Leap of Faith

In 2020, amid the global upheaval caused by the COVID-19 pandemic, Porsche and C-Dub made a bold decision that would alter the course of their lives. They sold their home, packed their dreams, and moved to Hollywood—a city synonymous with stardom and the relentless pursuit of success. This daring move was not without its challenges, but the duo was driven by an unwavering determination to become the best pop artists in the world.

Within three years of relocating, St Oshun had released an impressive ten singles, each accompanied by visually stunning music videos. Among these, their single "Spotlight" stands out, not only for its catchy dance hooks and rhythmic vibes but also for its iconic music video, filmed at Michael Jackson's legendary mansion. The track resonated with audiences worldwide, securing a spot on Apple TV and reaching number 56 on Spotify's Hot 100 chart—a remarkable feat for any artist, let alone a duo still carving out their niche in the industry.

The Genesis of 'I Do'

The story behind their latest single, "I Do," is a testament to St Oshun's resilience and creative prowess. In July 2023, the duo received an unexpected call that would test their songwriting skills. They were tasked with writing a hit single for pop sensation Pia Mia—an opportunity that was both exhilarating and intimidating. Despite their extensive experience as professional songwriters, this project presented a new level of challenge for Porsche and C-Dub.

The duo enlisted the help of Michael Mayo, a talented artist and producer from the East Coast, to compose the track. Michael swiftly delivered an instrumental with a few vocal ideas, and C-Dub found himself listening to the track during an Uber shift at 3 AM. Inspiration struck as he charged his car at a Tesla station, and the line "When the Uber came" was born—a fitting reflection of the moment's serendipity.

Upon hearing the initial melody, Porsche immediately began brainstorming hook ideas. The original line, "I really wanna love you, and I do," felt too straightforward to her. With a keen sense of storytelling, she added a touch of conflict, transforming it into "I don’t really wanna love you, but I do." This subtle yet powerful change infused the song with emotional depth, capturing the complexity of love and desire.

A Decision to Go Solo

Despite the duo’s efforts, Pia Mia ultimately declined the track due to complications with her label contract. However, Porsche and C-Dub knew they had something special on their hands. Rather than let the song gather dust in their vault, they made the bold decision to release "I Do" themselves, confident in its potential to resonate with their growing fanbase.

"I Do" is more than just a song—it's a symbol of St Oshun's journey, from the uncertainty of a pandemic-stricken world to the heights of creative success in Hollywood. It's a reminder that even in the face of rejection, perseverance and belief in one's art can lead to something extraordinary.

Looking Ahead

As St Oshun continues to forge their path in the highly competitive world of pop music, "I Do" serves as a milestone in their career, marking their evolution as artists and storytellers. With their unique blend of high-frequency connective pop and their relentless drive, there’s no doubt that Porsche Carmon and C-Dub are on the brink of even greater achievements.

In a world where dreams are often deferred, St Oshun's journey reminds us all that with enough courage and creativity, even the most daunting challenges can be transformed into opportunities for greatness.

 

OpenAI. (2024). ChatGPT [Large language model]. https://chatgpt.com