SHARKI Searches for Answers on ‘What Am I’

SHARKI turns an identity crisis into the soundtrack for a summer drive on new single ‘What Am I’.

Blending synth-pop with touches of rock, the track is powered by a weighty bass synth and bright, refreshing guitars. The result feels breezy and open, made for a drive beside the sea with the windows down, even as its lyrics head somewhere more uncertain.

At the centre of ‘What Am I’ is a question most people have asked themselves at some point: who am I? SHARKI explores the complications of identity without weighing the song down, allowing its deeper thoughts to sit naturally alongside the upbeat production.

Fans of mindfreakkk! and hathaw9y should find plenty to enjoy here. ‘What Am I’ carries a similar balance of polished pop, indie character and understated emotion, while SHARKI’s bass-led production gives the track its own distinct pull.

The release forms part of a busy period for the artist. A seaside music video accompanies the single, supported by a run of short-form videos, while a solo concert in Seoul is also set for August.

That momentum follows two notable recent achievements. SHARKI was selected among the Top 25 for KOCCA MuseOn and reached the Top 10 of Rolling Hall’s CMYK programme, marking them out as an emerging name worth keeping an eye on.

With ‘What Am I’, SHARKI delivers something both refreshing and reflective. It may sound perfect against blue skies and an open road, but beneath that summery surface is a question with no simple answer.