Mr. Prince Drops New Single 'Ima Hit It' – A Laid-Back Ode to 420 Culture

Hailing from a modest village in the wilds of Alaska, Mr. Prince isn’t your typical music artist. With no airs or pretensions, he simply creates the kind of music he loves to hear – and that authenticity rings through every beat of his latest release, Ima Hit It.

Just in time for the unofficial cannabis holiday of 420, Ima Hit It lands with the kind of laid-back energy and smooth rhythm that instantly evokes the classic West Coast sound. With a breezy beat and unapologetic groove, it’s the sort of track made for sun-drenched days, low rides, and good vibes.

But this is more than just a catchy tune. Ima Hit It is a celebration, not just of cannabis culture, but of the icons who have proudly championed it through music. Lyrically and stylistically, the track nods to legendary figures in the industry whose passion and advocacy have helped push the conversation around cannabis into the mainstream.

Mr. Prince weaves his own story into the mix, too. He’s a self-made artist from an unlikely place, choosing to stay true to his roots and creative vision. “I'm just a guy from a small village in Alaska that makes the type of music I want to listen to,” he says – and that grounded, honest approach is exactly what makes his music resonate.

Whether you're lighting up in celebration or simply in search of your next chill anthem, Ima Hit It is one to add to the playlist. With a nod to the past and an eye on the culture, Mr. Prince is carving his own path – and taking listeners along for the ride.